Portland, Maine
Experience: 5-7 years
Degree: Bachelors
Relocation: Available
Bonus: Yes
Travel: Occasional
Job Description
Senior Marketing Manager:
Lead the development and continued refinement of our digital content marketing strategy in support of revenue goals. This includes developing effective marketing strategies and tactical marketing programs designed to maximize engagement and resulting sales and revenue across products/markets. Working collaboratively with product marketing, Channel and MarCom counterparts, this person is responsible for content marketing strategies for positioning, promotion and marketing image. In a deadline-driven and fast-paced environment the role requires development and sharing of best practices, development coordinated multi-channel campaigns with proven ROIs on time and one budget.
A successful candidate will possess the following qualifications:
- Experience working with Social media listening tools, web metrics and content management systems (i.e. WordPress)
- Ability to conceptualize and communicate content marketing opportunities within the digital environment and construct a progressive multi-channel, multi-format plan
- Creation and execution of a multi product/market editorial calendar.
- Developing best practices and advocacy to the organization for content development and SEO
- Copywriting and Editorial management
Essential Duties and Responsibilities:
Strategy
Develop, effectively communicate and champion long- and short- term content marketing strategies, tactics and objectives for assigned products to all stakeholders, ensure business goals are met.
Provide the marketing team with the information and tools they need to close new business. Foster strong relationship with internal stakeholders including: Sales, Tech, Legal, Customer Service and the Bank.
Work with Product Management and Sales Management to establish the necessary alliances to create compelling marketing offers and campaigns and to fully leverage all a our channels
Identify, analyze and resolve issues that have the potential to jeopardize meeting agreed upon goals and associated deliverables
Create and execute marketing strategies for new strategic partners, including managing the marketing activities required for successful implementation and launch.
Develop and lead strategic reviews of marketing plans and associated results with key internal and external stakeholders.
Management/Execution
Ensure on-time, on-budget execution of marketing plans through the effective use of internal and external resources.
Initiate and manage all marketing components of highly complex program launch, implementation and conversion that are typically broad in reach and scope. Foster strong relationships with partners, client management, product and marketing communication. Interact with internal resources to meet client needs.
Create and flawlessly executing marketing programs for the acquisition/conversion of new business, activation and retention of existing business. Evaluate and review market response and return on investment of programs, product attributes and positioning to guide course correction of brand strategy, tactics and plans.
Work closely with Product Management & Sales to develop an industry-focused message and positioning including unique customer value proposition, features/function/benefits, ROI and competitive positioning.
Lead the distillation and synthesis of firmographic and customer behavioral data and analysis to develop sound product and marketing strategies that drive product revenue.
Manage project risk and scope or changes with project requirements by providing new direction
Drive the development of all marketing and sales collateral, including sell sheets, brochures, sales presentations, demos and whitepapers in keeping with Brand.
Develop advertising, media/PR, and sponsorships strategies that support the product and brand strategy.
Develop and manage the creation and execution of multi LOB editorial calendar
Contribute ongoing new ideas and develop content/repurpose content to be deployed across a variety of channels and formats
Publish ongoing site updates across owned assets (Corp. site, micro-sites, social properties)
Process Improvement & Education
Find and leverage opportunities to refine internal processes for launching products
Educate marketing staff and act as the subject-matter expert on new program features or functionality and new business policies and procedures
Provide guidance to junior marketing associates
Educate the internal and external stakeholders on marketing strategies and rationales
Budgeting; Expense and Revenue
Provide accurate marketing results, revenue projections and expense forecasting. Manage to revenue goals, budget, and appropriate business metrics
Minimum Required Qualifications for Consideration
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