Job Description

Public Relations Manager, Nonprofit

Job Summary:

To communicate the purposes and philosophy of the organization to the community-at-large

and, specifically, to potential clients, employees, volunteers and donors, by making effective use

of a variety of approaches.

Supervisory Responsibilities:

 Oversees the day-to-day workflow of the department.

Duties/Responsibilities:

 Works with the Agency Director and the Board to perfect a vision statement defining the

purposes and philosophy of the organization.

 Works with the Director and the Board to develop a strategic long-range plan consistent

with the vision statement. Analyzes appropriate ways to bring this message to the

various target groups.

 Plans effective use of media through press releases and participation in community

activities.

 Organizes activities to recruit new volunteers and events designed to reward faithful

volunteers.

 Prepares written material to support fund-raising efforts.

 Researches potential sources of grant money and works with the director to prepare

grant proposals.

 Works to minimize damage from any type of immediate problem by utilizing principles of

crisis management.

Required Skills/Abilities:

 Ability to communicate persuasively, both orally and in writing.

 Good judgment, creativity and an enthusiastic attitude.

 Ability to establish and maintain effective personal relationships.

Education and Experience:

 Bachelor's degree from an accredited institution with a degree in a related field such as

marketing, journalism, communications or English.

 At least 5 years of public relations experience.

 Accreditation by a professional society such as the Public Relations Society of

America is desirable but not required.

Physical Requirements:

 Prolonged periods sitting at a desk and working on a computer.

 Must be able to lift up to 15 pounds at times.

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