The Email/SMS Marketing Coordinator is responsible for assisting in the execution of short- and long-term email and SMS marketing campaigns. Under the direction of the Sr. Email Marketing Manager, and directly reporting to the SMS & Email Marketing Manager, this role plays an important part of the team to execute email and SMS campaigns. This position sits within the Marketing department and may interact with analytics, creative, promotions, merchandising, marketing, eCommerce, as well as 3rd party vendors.
Day to Day Responsibilities:
• Assist with the day-to-day management of production of email and SMS campaigns from start to end including creative trafficking, implementation, deployment, optimization, monitoring, reporting and analysis
• Liase with agency partners to perform QA and approvals for email/SMS
• Assist with updates to team documents including marketing calendars, shared presentations, etc.
• Assist with the creative development process including brief writing, giving feedback, and proofing
• Assist with weekly reporting updates, reading dashboards and providing a digest of information/ insights to team
• Assist with audience selection & requests to cross functional teams for email/ SMS campaigns
• Other duties and responsibilities may be assigned as necessary
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