Job Description

The Manager, Ecommerce & Lifecycle Marketing is the operational engine of our North American DTC business, owning the day-to-day execution that brings our growth strategy to life. This role builds, ships, and measures lifecycle journeys, onsite content, merchandising activation, and the analytics that connect it all back to revenue. Who We Are: For almost 50 years, we have been creating products with unique designs for our consumers that find their way into the homes of millions of people. Every day around the world, our over 9,000 people give their best, studying innovative solutions and creating products to let our consumers enjoy special experiences and authentic moments. We believe in shaping the world with our hands. We are the Everyday Makers An international Group with worldwide presence The De’Longhi Group, headquartered in Treviso Italy is one of the world’s leading players in small domestic appliances associated with the world of coffee, kitchen, air conditioning, and home care, present in over 120 markets worldwide. The Group consists of 5 iconic brands: De’Longhi, Kenwood, Braun, Nutribullet, and Ariete. Click here to learn more about the De’Longhi Group . A local North American headquarters De’Longhi North America, our North American Regional HQ, consists of the US, Canada, and Mexico markets (a team of around 120 people). We hold an emphasis on teamwork and collaboration, knowing that we can only achieve more, together. Working within North America gives you a unique opportunity to directly drive results locally, impacting the overall growth of the Group. We pride ourselves on a collaborative, inclusive culture of passionate individuals. Responsibilities Lifecycle Marketing & CRM Own end-to-end lifecycle marketing in partnership with the Communications team, executing email, SMS, and journey-based automation across Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, and Data Extensions). Architect and scale lifecycle marketing segmentations by deploying diverse automated flows designed to engage active and/or re-engage through integrated email and SMS channels. Architect and deploy a reporting framework to quantify lifecycle marketing's contribution to revenue, establishing appropriate KPIs and cohort analysis to inform long-term investment and creative strategy. Lead the onsite merchandising strategy and own the holistic site content and promotional calendars, coordinating cadence, briefing, QA, and deployment across all digital touchpoints. Build a strategic approach in partnership with Global HQ and local NAM marketing teams using Contentstack, ensuring onsite support for brand activations, product launches, and key seasonal moments. Oversee day-to-day site operations, including new product setup, merchandising rule configuration, and promotional activation to ensure a fresh and conversion-optimized storefront. Maintain NA product data integrity in Akeneo PIM in coordination with local and global product marketing, ensuring market-specific attributes and assets are accurate and complete. Analytics, Reporting & Insights Serve as the team's hands-on GA4 analytics lead, designing event taxonomy, maintaining data quality, and building Looker Studio dashboards across traffic, engagement, conversion, and revenue. Produce weekly and monthly readouts that connect POS, web, and CRM data into a single performance narrative — supporting executive reviews led by the Director. Cross-Functional & Global Coordination Partner with category managers, marketing team, HQ and external agencies to align both onsite activity and CRM activation with broader marketing plans. Triage and prioritize change requests from global and local stakeholders, balancing roadmap impact, revenue, and operational complexity. Ad hoc ecommerce responsibilities as needed Requirements 4–6 years of progressive DTC ecommerce experience, ideally in consumer goods, premium durables, or lifestyle categories. Hands-on experience operating Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder, Data Extensions). Strong proficiency in GA4 — event-based tracking, funnel and path analysis, custom segments, and dashboarding in Looker Studio or equivalent. Experience managing site content in a modern headless CMS; Contentstack Working knowledge of Salesforce Commerce Cloud — merchandising, promotions, and content slots. Familiarity with PIM systems; Akeneo experience a strong plus. Experience operating in a global or matrixed organization — comfortable navigating time zones, regional vs. global ownership, and HQ-owned platforms. Self-directed operator who thrives in a lean team and moves fluidly between strategy conversations and hands-on execution. Compensation: $110,000-$135,000 What We Offer Flexible work structure with 2 days remote per week, and year-round early close Fridays Robust & inexpensive health coverage for you and your family through medical, dental and vision plans Financial protection through life, accidental death & dismemberment, and long-term disability insurance A company matching 401k plan Generous paid time off including vacation, personal, sick, company holidays, and bereavement days so you can take the time you need Learning & Development All employees are provided with LinkedIn Learning licenses and unlimited access to LinkedIn Learning’s courses Global hub of learning & development resources including global webinars covering a variety of technical, soft skills, and language training Organized annual volunteer day, donation opportunities throughout the year with local non-profit organizations Our Core Values Ambition, Courage, Passion, Competence, Teamwork, Heritage, Respect If you require reasonable accommodation to complete a job application, a job interview or to otherwise participate in the hiring process, please contact Human Resources at hr.us@delonghigroup.com. #J-18808-Ljbffr

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