Job Description
Position Summary
The Marketing Content Developer creates and optimizes high-impact content that strengthens brand presence and engages target audiences. This role owns content strategy research and execution, drives cross-platform content distribution, and ensures alignment with SEO and AEO best practices. The Content Specialist analyzes performance metrics to continuously refine content effectiveness and audience engagement. This role requires a strong storyteller who can uncover and communicate customer value while managing content across multiple platforms.
Job Responsibilities
Content Strategy and Research: Own the research, development, and execution of content strategies that align with business objectives and target audience. Translate insights from market trends, audience behavior, and performance data into actionable content plans that drive engagement and brand visibility.
Content Creation and Optimization: Create, edit, and publish high quality content across digital channels, including website pages, blogs, landing pages and social platforms. Ensure all content is optimized for SEO, AEO, clarity, and consistency while maintaining a strong brand voice and storytelling focus. Regularly audit and update web content to improve its effectiveness and ensure accuracy.
SEO, AEO & Keyword Strategy: Conduct keyword and search intent research to guide content creation and optimization. Continuously refine content to improve discoverability, rankings, and relevance as search behavior and AI-driven discovery evolve.
Social Media Content Creation: Craft content across social media channels to increase brand reach and engagement. Monitor and report on platform performance and adjust based on analytics insights.
Performance Tracking and Analysis: Monitor and analyze content performance using analytics tools, measuring metrics such as traffic, engagement, and conversions. Use insights to recommend optimizations, test improvements, and continuously enhance content effectiveness.
Cross-Functional Collaboration: Collaborate closely with marketing, sales, product, and leadership teams to ensure content supports broader initiatives and campaigns. Translate complex ideas into clear, compelling messaging that supports business goals and customer understanding.
Marketing Trends: Stay up-to-date on industry trends, emerging digital technologies, and content marketing practices to continually refine and enhance content strategies.
Education and Experience
Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline
Proven knowledge of SEO, AEO, website optimization, keyword research, digital marketing, and social media best practices
Strong writing, editing, and project management capabilities
Comfortable balancing independent ownership with collaborative teamwork
Exposure to technical services or IT-related environment preferred
Work Environment and Physical Demands
Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
Occasional lifting (up to 20 pounds) may be required.
Reasonable accommodation can be made to enable individuals with disabilities/injuries to perform the essential functions of this role.
Some travel may be required.
Powered by JazzHR
Ju8rASIL8x
...Job Description Job Description Job Description : A&P Field Mechanic Summary of Duties The Airframe and Powerplant (A&P) Mechanic will be responsible for maintaining aircraft airframes and engines in compliance with FAA and manufacturer standards. This role...
...The Opportunity Adobe is looking for a SEO Manager to drive organic discovery for Firefly, Adobe's outstanding generative AI product. This position is responsible for Firefly's comprehensive SEO strategy, covering both traditional search and generative engine optimization...
...revenue potential. Teams average $8,000-$12,000 per week paid to the truck, earning an additional $0.20/mi on published rates. Solo contractors average $3,000-$4,000 per week.*~100% no-touch freight. You spend more time on the road and less time waiting. Drop & hook...
...impactful storytelling Excellent communication skills-written and verbal Strong news judgment and knowledge of current events Active social media presence to build your brand and engage viewers Requirements On-air experience required Bachelor's degree in journalism What News 3...
Are you a music therapist with a heart for hospice care? Brighton Hospice is seeking volunteers to help bring comfort and peace to elderly patients through music. If this sounds like you, wed love to hear from youapply today.