The Heartland Roadshow operates nationwide buying events across the United States, specializing in estate jewelry, precious metals, coins, and collectibles. At each event, our buyers interact directly with customers in real time, and marketing plays a key role in driving attendance and performance.
We are hiring a Business Analyst to turn performance and marketing data into actionable insights that directly impact how we run and improve our events across the country.
This role goes beyond reporting.
You will analyze marketing performance, buyer activity, and event outcomes to identify what is working, what is not, and what should change.
You will not only build reports—you will interpret them, challenge them, and go deeper to uncover additional insights that drive better decisions across the business.
Marketing performance data tied to event attendance and buyer engagement
Buyer performance reports across nationwide events
Multi-layer analysis to identify trends, patterns, and opportunities
Building and refining reports to answer deeper business questions
Translating raw data into clear recommendations for leadership
Analyze marketing and event performance data to identify trends and insights
Evaluate buyer performance and connect results back to marketing activity
Build and maintain reports that summarize performance across multiple events and regions
Identify gaps in reporting and proactively develop additional analysis when needed
Translate data into actionable recommendations for leadership
Support ongoing optimization of marketing strategy and event effectiveness
Present findings in a clear, business-focused way (not just dashboards or charts)
Leadership understands why performance is happening, not just what happened
Reports consistently evolve into deeper analysis, not static outputs
Insights directly influence marketing and event strategy decisions
You proactively identify questions the business should be asking
Strong experience in data or business analytics roles
Ability to interpret data and turn it into actionable business insights
Experience working with marketing, performance, or customer data
Strong Excel and/or data analysis skills
Experience building reports and presenting insights to leadership
Strong Power BI or Tableau experience (highly preferred)
Experience in marketing analytics or performance-driven environments
Experience with multi-location or event-based businesses
Strong critical thinking and problem-solving skills
Curious and investigative (doesn’t stop at surface-level reporting)
Comfortable challenging what the data is showing
Strong communication and storytelling with data
Naturally connects data to business decisions
The Heartland Roadshow is committed to a fair, respectful, and inclusive hiring process, evaluating candidates based on their experience and alignment with the role.
If you need assistance or accommodation at any point during the application or interview process, please contact our Human Resources team at Careers@heartlandroadshow.com.
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